21 | Nicola Kastner, SAP: IKEA, Disney World, and Revamping SAPPHIRE NOW
Nicola Kastner (Global Head of Event Marketing Strategy at SAP) discusses the radical transformation of SAPPHIRE NOW—SAP’s annual flagship conference. She also discusses ABM strategy, creating data-driven content journeys, and what IKEA, Disney World and grocery shopping have to do with B2B events.
21 | Nicola Kastner, SAP: IKEA, Disney World, and Revamping SAPPHIRE NOW
Nicola Kastner (Global Head of Event Marketing Strategy at SAP) discusses the radical transformation of SAPPHIRE NOW—SAP’s annual flagship conference. She also discusses ABM strategy, creating data-driven content journeys, and what IKEA, Disney World and grocery shopping have to do with B2B events.
Nicola Kastner (Global Head of Event Marketing Strategy at SAP) discusses the radical transformation of SAPPHIRE NOW—SAP’s annual flagship conference. She also discusses ABM strategy, creating data-driven content journeys, and what IKEA, Disney World and grocery shopping have to do with B2B events.
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