32 | Nani Shaffer, Demandbase: The Power of Events in ABM
Nani Shaffer (Senior Director of Demand Generation & Marketing Operations at Demandbase) shares how events can be part of a larger account-based marketing strategy, how to align event KPIs with goals, and why event teams should think like sales teams.
32 | Nani Shaffer, Demandbase: The Power of Events in ABM
Nani Shaffer (Senior Director of Demand Generation & Marketing Operations at Demandbase) shares how events can be part of a larger account-based marketing strategy, how to align event KPIs with goals, and why event teams should think like sales teams.
Nani Shaffer (Senior Director of Demand Generation & Marketing Operations at Demandbase) shares how events can be part of a larger account-based marketing strategy, how to align event KPIs with goals, and why event teams should think like sales teams.
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