Episode 07

07 | John Heiman, Sprint: Empathy, Event ROI, and Fortnite

John Heiman (Director of Experiential at Sprint) shares how Sprint’s event strategy has become more focused over the years and how he and his team are making complex technologies more accessible with immersive activations. We also discussed event ROI, empathy, and Fortnite.

Event Experience Podcast
24 July 2019 00:36:22 Event Marketing

07 | John Heiman, Sprint: Empathy, Event ROI, and Fortnite

John Heiman (Director of Experiential at Sprint) shares how Sprint’s event strategy has become more focused over the years and how he and his team are making complex technologies more accessible with immersive activations. We also discussed event ROI, empathy, and Fortnite.

John Heiman (Director of Experiential at Sprint) shares how Sprint’s event strategy has become more focused over the years and how he and his team are making complex technologies more accessible with immersive activations. We also discussed event ROI, empathy, and Fortnite.

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