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Event orchestration | 15 May 2014

How To Convince Your Boss You Need an Event App

Stephanie Brenner

As a seasoned professional and industry member, you have attended and organized plenty of conferences. Innovation is key to any successful organization, and you want to be ahead of the curve.

However, sometimes getting your boss and/or client on board with your decisions can be an even more challenging task than choosing and implementing a mobile strategy itself. Though you see the value mobilizing your conference will reap, your boss/client may still need some convincing.

There are a few things to consider before pleading your case for an event mobile-social solution. Knowing your audience and their goals are the first things to consider. Who is your boss? This question can alter how you will present the facts and which aspects of a mobile event app will help them achieve the goals that are most important to them.


CEO/ Conference Owner


Head of Marketing 


The head honcho may be a hard egg to crack. Show them how to increase revenue with an event app and how it sells itself.


Show them how quick, easy, and credible a mobile solution is. They love tech, you just have to show them they do!


Association President 




This boss juggles many events a year on top of their day-to-day duties as president. Make this simple for them to understand and digest. 


Help your clients be more innovative and enhance their attendees’ experience.


Check out the the white paper below to get the perfect event tech pitch with the customized email templates we’ve created. As the event-planning realm evolves, event technology is becoming not only a “nice to have”, but a “must have” for conferences. You now have a ready-made way to stress the need for a mobile event solution. Grab yours now!

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