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Event leadership | 2 July 2015

7 Ways To Be A More Creative Event Organizer

Siobhan Becker

Creativity allows us to invent, innovate and inspire. It’s a quality that every person inherently possesses and yet many of us find it difficult to consistently access our creative mind.

Checking emails, attending meetings, reviewing invoices – these are just a few of the tasks that stifle our creativity. But just as doing monotonous work can limit our creativity, there are things that each person can do to increase creativity.

Stress is the enemy of creativity – to be creative you must try to mitigate the stress in your life in order to be able to focus your energy and keep your mind open enough to embrace your creativity. Instead of worrying about your schedule, or monotonous tasks, you’ll have the energy to focus on creating an amazing experience for event attendees.

We’ve identified the 8 best things event organizers (or anyone else) can do to be more creative at work and in life.

1. Wake up earlier

Becoming an early riser can boost your productivity and creativity. First and foremost, waking up early provides you with the space to focus on how you feel and what you want to accomplish for the day. Many successful people such as Twitter CEO Jack Dorsey, billionaire Richard Branson and Apple CEO Tim Cook make it a habit to wake up early. The extra time that you create by getting up early provides you the ability to do things like write in a journal, meditate or workout – all things that help set the rest of your day up for success.

2.  Create a consistent morning routine

Having a consistent morning routine can also help you channel your creativity. Once you have adjusted to your routine, you won’t need to think about it– which frees up space in your head to get creative.

Research shows that most people are especially averse to the unknown in the morning. That’s one reason why we find commuting to work so stressful – because we aren’t in control of variables like traffic, or train delays. So if you can inject a consistent morning routine into your schedule, you will feel more balanced and less stressed.

3. Become an “event-time” person

Event-time people schedule their day by activities unlike their counterpart, clock-time people who schedule their day by hours and minutes. Event-time people schedule a meeting as an activity starting at 9:00, while clock-time people schedule a meeting as something happening between 9:00-9:45.

According to Bloomberg Business, event-time people tend to feel less stressed and more creative because they feel a sense of control over their day, as opposed to clock-time people, who feel beholden to…the clock.

4. Be open to new ideas

You may be tempted to dismiss ideas from co-workers as impractical or foolish, but hear them out. Start thinking of new ideas as rough drafts. Encourage everyone to contribute at least one new idea at every meeting and talk through them as a team. You’ll be surprised at how much an idea that you initially wanted to discredit can evolve during one discussion.

Podcasting company Odeo was holding a brainstorming session in 2006, when then college student, Jack Dorsey, suggested using an SMS system to communicate with a small network of people. From this brainstorming session, Twitter was born and the company was founded a few months later.

The next time a colleague has a novel event planning idea, try to add to it or refine it rather than searching for reasons why it wouldn’t work. In order to create a truly innovative event, you’ll need to start with ideas that are new and bold.

5. Escape your comfort zone

While it’s important to feel comfortable at work – both physically and emotionally, being comfortable for too long isn’t a good thing when it comes to creative thinking.

Getting out of your comfort zone can be as simple as giving mundane office tasks a makeover. Steven Kotler, author, journalist and Director of Research for the Flow Genome Project, recommends writing bizarre emails.

“Instead of writing a first sentence of the ‘Last month, we hit our quarterly numbers’ variety, start with something peculiar: ‘Last month, employees found a baby elephant in the lunchroom.”

This exercise will help your brain make unusual connections, which can help creative ideas surface.

6. Take a walk when you get stuck

Walking has been shown to help people get healthier at work, but it can also help you be more creative. A study published in The Journal of Experimental Psychology found that walking for a short period of time boosts creativity.

You don’t have to walk 5 miles around a track to see a boost in your creative abilities.

Participants who walked indoors were just as creative as those who walked outside. That means that taking a walk when you’ve hit a creative block is an effective and practical way to find inspiration.

To spark team creativity, consider holding walking meetings, that way you and your team can get some exercise while also getting the creative juices flowing.

7. Take some time off from work

It is important to psychologically distance yourself from work from time to time. Thinking about things distant from work can enhance creativity. According to a study by Scientific American, people who are open to different experiences tend to be more creative than those who are not.

This doesn’t mean you have to book a backpacking trip to Patagonia in order to be more creative (unless you want to)! Though it does mean that you should put yourself in new situations and try new things.

Before founding Apple, Steve Jobs put himself in new situations that he credits for helping him to think creatively. He’s quoted as saying: “If you’re gonna make connections which are innovative … you have to not have the same bag of experiences as everyone else does,” he said, “or else you’re going to make the same connections, and then you won’t be innovative.”

Remember, creativity fills the space that stress occupies in day-to-day life (click to Tweet). In order to be a more creative event planner, you must reduce your stress level by waking up earlier, forming a consistent morning routine and becoming an “event-time” person.

Then you can focus on being more open to new ideas, escaping your comfort zone and finding time to put yourself in new situations that encourage you to think differently.

To be a truly creative event professional, you must provide the proper tools for you and your team to innovate. Learn more about Bizzabo’s innovative and award winning all-in-one event planning platform – just click the button below.

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