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Event marketing | 20 May 2015

40 Incredible Tools To Maximize Event Photos

David Epstein

According to a study by MDG Advertising, content with visuals attracts 94% more views than content without visuals (Click to Tweet). In addition, people tend to retain 80% of what they see vs. 20% of what they read (Click to Tweet). Therefore, it quickly becomes clear that stunning photos can go a long way to help any sort of marketing efforts.

For event organizers, images help communicate the event experience. Moments from past events, pictures of your venue, images of inspiring speakers – these can significantly affect the decision making process of whether one would attend your event. Images can and should be used on your event website, event marketing emails, social media campaigns, or blog posts.

More generally, marketers of any kind benefit from make us of beautiful imagery. Whether photos are embedded in a slide deck, or are shared on Twitter, images have the power to communicate what is otherwise impossible to convey.

It’s because visuals are so critical to marketing generally, or event marketing specifically, that we at Bizzabo put together a list of 40 effective photo editing tools for you to try.

1. VSCO Cam (Free With In-App Purchases)

A fantastic all-in-one photo editing app, VSCO Cam allows users to take photos, edit them and share them to the VSCO community or to other social media platforms. The app comes with many pre-made filters and editing tools that allow users to create stunning event photos.

2. Adobe Photoshop Express (Free With In-App Purchases)

The full Photoshop platform can be overwhelming to use, so that’s where Photoshop Express comes in. Express allows users to harness the power of Photoshop while not having to learn how to use the extensive, complicated platform. Express can easily optimize event photos so that they look bright and vibrant.

3. Adobe Photoshop Lightroom (Paid)

Lightroom sits between the full Photoshop software and Photoshop Express. Lightroom is not an app, but an actual piece of software. Users can manage all of their event photos within the Lightroom platform and also publish photos directly to social media as well.

4. Adobe Photoshop Touch (Paid)

Designed for those comfortable with Photoshop’s full suite of features, Touch allows those interested in creating beautiful photos on their smartphone, or tablet. Touch is a great option for those who want to create branded images for an upcoming event.

5. Snapseed (Free)

Snapseed, by Google, is an app for iPhone and Android that allows users to quickly optimize a photo with just one tap. Users can also apply filters and add overlays so that event photos look great on social media platforms like Instagram or Pinterest.

6. Filterstorm Neue (Paid)

For those interested in a photo editing platform with all of the bells and whistles, Filterstorm Neue is ideal. Not only does it come with advanced filter and overlay options, it also allows users to edit the metadata of a photo. That means an organizer can customize the title and description of an event photo so that wherever it’s shared, the information is the same and is on message.

7. Pixlr (Free)

Using a suite of three tools, conference organizers can manage all of their event photo needs with one online platform. Pixlr allows users to manage and upload photos and make detailed corrections to them. Alternatively, users can choose to quickly optimize a photo with the click of a button, or apply Instagram-like filters to them.

8. Acorn (Paid)

Acorn provides organizers with a free but powerful photo editing platform. Think of it like Photoshop, but with fewer advanced features. Still, Acorn provides users with the essential tools necessary to optimize or even transform a photo into something that fits an organizer’s event marketing needs.

9. Gimp (Free)

While thier  website design may not be the prettiest, It provides users with a powerful set of photo editing tools. Packaged in a free piece of open source software, Gimp is perfect for the event organizer on a budget.

10. Affinity Photo (Free)

Currently in Beta, Affinity is a software platform similar to Photoshop, though it promises to provide Mac users with a better experience than Adobe’s photo editing software. The creators of Affinity Photo built it specifically for Mac computers, and they are promising a revolutionarily “fluid” photo editing experience. Affinity is best left for skillful editors who want a change from Photoshop.

11. PicsArt (Free With In-App Purchases)

More of a community for photographers and photo editors than a photo editing software, PicsArt is a great place for organizers to become inspired. Users can browse photos other community members have uploaded and even reach to talented members for help with photo editing tips.

12. Afterlight (Paid)

Afterlight provides users with a plethora of filters, and frames so that organizers can transform event photos into something that’s truly attention grabbing. It’s an app available for download on Android, Windows phones, and iTunes.

13. Fotor (Free With In-App Purchases)

An online platform that allows users to upload photos for editing turning into collages and into printed cards,. Fotor is a great option for organizers interested in turning digital photos into printed keepsakes. Fotor is an awesome resource for organizers who want to provide attendees of a small event with a customized thank you card, for example.

14. Befunky (Free With In-App Purchases)

With a Google Drive Photos integration, Befunky is a great resource to transform simple event photos into something more unique. Befunky allows users to insert custom overlays, whether they are filters or text. Additionally, users can crop and retouch event photos.

15. PicMonkey (Free)

PicMonkey has four key competencies when it comes to photograph editing. Users can retouch faces, create “canvases” from scratch in various standard photo sizes, apply filters to photos, and create collages. It’s a good web-based photo editor for eventprofs interested in basic photo editing features.

16. Photo Editor by Aviary (Free With In-App Purchases)

Event organizers may have used Aviary before if they have tried the Bizzabo event management platform. Aviary is an app and embeddable widget that allows users to seamlessly crop, and filter photos. It’s great for making small but impactful tweaks to photos.

17. Photobucket Editor (Free)

For a simple but powerful web based photo editor, it’s hard to beat Photobucket Editor. Their unique event photo editing resources like stickers and filters mean that event photos can be turned into something really fun and engaging fairly easily.

18. Polarr Photo Editor 2 (Free)

Polarr is to Google Chrome what Photoshop is to your computer desktop. With Polarr users can edit RAW (a type of file format) images to their heart’s content. From editing lighting effects to applying advanced filters, organizers can truly optimize event photos with this Google Chrome extension.

19. Pho.to (Free)

Users of Pho.to have access to many essential photo editing features such as aike one-click photo enhancer and the ability to apply Instagram-like filters to photos. Additionally, planners can turn event or conference photos into cartoons, make them funny or eye-catching by adding cute stickers and layover text.

20. Picasa (Paid)

With Picasa, users can not only edit photos, but they can also sync their photos to their Google+ profile and tag other users. This is a great event photo editing tool for organizers who are already using Google+ to promote their events.

21. Serif PhotoPlus x7 (Paid)

If you don’t want to rely on a web editor and photo editing app, Serif PhotoPlus is a reasonably priced piece of software that will allow users to perform basic photo editing tasks without a problem. This is an ideal solution for event organizers concerned about the security of their photos, since they don’t need to be uploaded to a platform connected to the web.

22. Ipiccy (Free)

While it isn’t the prettiest web-based photo editor out there, Ipiccy is quick and straightforward. If all you want to do is optimize your photos so that they look a bit richer and more vibrant, Ipiccy is a good option for you.

23. Sumo Paint (Paid)

Not only can users edit photos with Sumo Paint, they can also create their own unique illustrations. Available for download or online, Sumo Paint is a good option for organizers interested in turning event photos into compelling additions to event marketing materials.

24. Picfull (Free)

One of the most straight-forward photo editors on our list, Picfull allows users to upload a photo, select a filter and share it on social media. It’s a good solution for event organizers who want to get active on Instagram by sharing past event photos to encourage future ticket sales.

25. Seashore (Free)

This free photo editing software is ideal for users with older Mac computers. It has the power to perform some advanced photo editings features, though users with new Mac computers may find that Seashore isn’t the best solution for them.

26. DxO Optics Pro (Paid)

DxO Optics Pro is a piece of software designed to instantly optimize a large number of photos based on the type of camera and lens that was used to take the photos. All an organizer has to do is upload the photos, select the type of camera and lens combination that was used to take the photos, and the software does the rest of the work.

27. Google+ (Free)

Some organizers may find it unnecessary to download an app, or piece of software. Instead, Google+ provides users with a number of integrated photo editing tools within the social media platform. This is an ideal solution for organizers using Google+ to manage and share their event photos.

28. Camera+ (Paid)

This iPhone App has a 4+ star rating and is designed to help users capture better looking photos with the camera feature, and make sharper looking images with its many filters. This is definitely a tool that organizers with Apple products should check out.

29. Photo Editor Pro (Paid)

This app for Android phones allows users to optimize photos with a touch of a button. Plus users can edit event photos by adding cool filters, frames and stickers to images. This is a great app for Android users interested in getting active on photo sharing platforms like Instagram.

30. Mextures (Paid)

Add cool textures to your photos with Mextures. This app is perfect for organizers who want to create beautiful looking event photos ready to be shared on social media. Mextures can add a touch of style to nearly any photo with its set of intuitive tools.

31. TouchRetouch (Paid)

Easily remove ugly blemishes from event photos with this simple yet powerful app. TouchRetouch allows users to highlight a part of a photo that they want removed, and then makes that object disappear. While it won’t work in all cases, it’s a great app for eventprofs who want the editing power of Photoshop in a much easier to use package.

32. Color Splash (Paid)

Add color to black and white photos! This intuitive app is great for event organizers interested in highlighting a specific aspect of an event photo. Want to highlight an event speaker? Color Splash might be the perfect tool for you.

33. Little Photo (Free)

Want to edit photos on your Android device? Little Photo is the app for you. Users can apply cool filters, and make basic photo editing adjustments with this free app.

34. Facetune (Paid)

Available on the App Store and on Google Play, Facetune is a wonderfully powerful, yet simple app designed to help users easily retouch faces. This is a great tool for organizers who want to edit the photos of event speakers whose faces will be showcased on an event website, in marketing emails, and on an event app. Facetune is packed with features that would otherwise require a lot of skill to perform on other platforms.

35. Over (Paid)

Event organizers can turn event photos into pieces of marketing collateral with Over. Easily overlay any photo with text or artwork using this app.

36. ProCamera 8 + HDR (Paid)

Rather than optimizing photos after the fact, ProCamera 8 allows users to control things like exposure and focus while taking a photo. While the Apple iPhone is equipped with an adequate camera, this app provides users with more advanced features, thus giving the photographer more control over how the photo will look.

37. Faded (Paid)

If you love using Instagram, but wish you had more filters to play around with, Faded is the event photo editing tool for you. The app comes with 34 free filters to choose from, with an additional 36 premium filters users can purchase.

38. Repix (Free With In-App Purchases)

Billed as “half painting app, half photo editor” Repix lets users retouch photos or create true pieces of art within the app available on the Apple Store or on Google Play. Users can opt to use their finger to edit photos, or they may elect to use a stylus to take advantage of the painting features available.

39. Lite.ly (Free With In-App Purchases)

This desktop and mobile app allows users to overlay event photos with beautiful and editable filters. It’s a great tool for altering the mood of an image with a few clicks or taps.

40. Manual (Paid)

Similar to ProCamera 8, Manual is meant for users interested in having more control over the exposure, shutter speed, white balance and focus of an image. Rather than relying on photo editing tools, Manual could help to streamline the process of creating great looking event photos.

Remember, visuals can greatly impact the success of a marketing campaign. Once you have collected the appropriate photos, make use of these photo editing tools to transform ordinary visuals into something capable of captivating your audience.

While making use of beautiful photos is a great hack for improving the effectiveness of any marketing campagin, it represents just one small peice of an effecitve marketing strategy. Social media is also a critical compenent to marketing an event, or anything else. To learn how to effectively make use of social media, download our free guide to Twitter hashtags. Click the button below to claim your copy now!

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